Content Creation 2/2

Apr 2, 20211 min read

Create your CTAs ... or nothing!

Every. single. marketing. activity. must. have. a. call-to-action. Let's do this! So you know you need CTAs You want to lead your clients...

Apr 2, 20211 min read

Find your sweet spot by researching your competitors

If you go head-to-head with a competitor, you are only creating work for yourself. There are tools to help you understand your...

Apr 2, 20212 min read

Mining gems and creating long-form content: Successful copywriting for your new hot topic

You've done the interview. You have your recording. And your transcript. NOW WHAT? Step One. First, mine the gems,. And by that, we...

Apr 2, 20212 min read

Micro to add authenticity. How this fourth and final question lands your content with laser focus

In our fourth question, the micro question, we learn why the topic matters in real terms to real people. Any why they need to act. The...

Apr 2, 20212 min read

Meso? Whazzat? The third question to create killer content that sells (and will save your business)

For the third question in the series, we look at your business, and why this content pillar is of critical importance to your business...

Apr 2, 20212 min read

Why macro? The second question to create killer content that sells.

In our second question, the macro question, we understand the wide implications of your big industry challenge, and start to put context...

Apr 2, 20212 min read

IRL worked example: The first question to create killer content that sells

We'll take an example, asking the first question to create all the baseline content you are going to need to get started. SET THE SCENE:...

Apr 2, 20211 min read

4 questions to create killer content that sells

Blogs and content must be created with the recipient in mind. To create an entire content-driven campaign that generates brand awareness...