Collaboration played a significant role in Holly's journey. We partnered with various other sponsors of the Illumination Trail.

In this playbook, we'll share our essential tips on making the most of your businesses sponsorship of a community Christmas lights.

Brand monitoring involves tracking publicly available mentions of a brand, service or product to understand public sentiment.

The holiday season is a critical time for ecommerce businesses. covering marketing to incentives, PR to operations and strategic planning.