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SEO vs PPC? Your web traffic depends on this choice
Discover whether SEO’s sustainable visibility or PPC’s rapid results align best with your marketing goals.
Lyn Spindley
Apr 22 min read
7 views
0 comments


The Great Google Algorithm Shake-Up has landed
Google’s March 2025 core update is reshaping the search landscape. Here’s what your business must do right now to protect rankings.
Lyn Spindley
Mar 252 min read
7 views
0 comments


Why metadata is SEO's best friend in 2025
Metadata is the SEO weapon your competition is already using. Learn how AI, video metadata, and rich results can boost your visibility.
Lyn Spindley
Feb 42 min read
17 views
2 comments


Stop ignoring metadata: This SEO shortcut is hiding in plain sight
Learn how to find and optimise metadata to boost your SEO. Access titles, descriptions, and alt text to increase visibility and clicks.
Lyn Spindley
Jan 273 min read
5 views
0 comments


Ripping Up the SEO Rule Book: What You Need to Know for 2025
Throw out what you know about SEO. AI is rewriting the game in 2025. Learn how to rebuild your strategy from the ground up.
Lyn Spindley
Jan 143 min read
8 views
0 comments


ChatGPT vs Google Search: The future of finding answers
Discover how ChatGPT is reshaping search. Learn the strengths of AI vs Google and how to combine them for a smarter business strategy.
Lyn Spindley
Jan 62 min read
21 views
0 comments


Navigating Google's December 2024 updates: what businesses need to know
Stay ahead of Google's updates! Learn how the December 2024 core and spam changes impact SEO and get actionable tips to boost rankings.
Lyn Spindley
Dec 30, 20243 min read
5 views
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How to make FAQ's (that people want to read)
One of the unique features of SGE is the pre-written follow up questions that appear under the SGE panel as prompts
Lyn Spindley
Sep 13, 20235 min read
19 views
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