Social media engagement is more than just likes and follow backs. It’s about providing valuable comments that further the conversation, draw interest, and help build a community. If you are responsible for social media, it's your job to find your business's ideal customers and engage with them on social media in meaningful ways. Here we discuss five social media engagement tactics, why they are important for your business, and latest 2023 benchmarks you need to see if your engagement efforts are effective.
Why is social media engagement important for my business?
Social media engagement is important for your business because it allows you to reach and influence potential customers. By engaging with social media users, you can create relationships that will lead to more followers, sales, and ultimately brand loyalty. Social media engagement also helps you stay up-to-date on industry trends so that your business can remain competitive.
How does social media engagement increase brand loyalty?
By engaging with social media users, you are strengthening relationships and building a community. Your social media followers will begin to recognise your brand when you comment on their posts or reply to their DMs, and this builds trust. As the relationship strengthens, social media followers will become more likely to purchase from you because they now “know” and trust your brand.
Top five social media engagement tactics
Comment with content
The first social media engagement tactic is to comment on your customer's posts with valuable content. This will help draw attention to the post and show potential customers that you care about what they have to say.
You can also take this a step further by DMing people who have commented on your paid social ads. Doing so allows you to start a conversation with them and offers you the opportunity to build a relationship.
Entertain and inform
The second tactic is to create social media content that adds value. This can be anything from eye-catching images, interesting videos, or thought-provoking questions. When you create engaging content, more people will be motivated to join in on the conversation and follow your social media accounts.
Build relationships with influencers
The third social media engagement tactic is to join in on relevant conversations. You can do this by responding to posts from social media influencers or thought leaders in your industry, as well as joining relevant threads or hashtags. Doing so will help you expand your network and build relationships with potential customers.
Feedback is for learning
The fourth engagement tactic is to always be open to feedback. This means checking social media for mentions of your social accounts and responding quickly to both positive and negative comments. By doing this, you show potential customers that you care about their opinions and are willing to act on them.
Listen out for insights
Finally, it's important to set up a programme of social listening. Monitor social media conversations to find out what people are saying about your brand. This will help you find areas of improvement and opportunities to engage with social media users. By listening to social media conversations, you can uncover insights that will help you improve social media engagement efforts.
These tactics will help you get the results you are looking for by increasing your social media reach and influence and building a loyal community around your brand.
What are the 2023 benchmarks for social media engagement?
The social media engagement benchmarks will vary depending on the size of your business and social media presence. However, there are some general social media engagement metrics that you can use as a guideline. According to Hootsuite, aim for an engagement rate of between 1-5%, and more if you are an influencer.
The key to brand loyalty is engagement
Social media engagement is key to driving sales and building brand loyalty. By applying social media engagement tactics such as commenting on posts with valuable content, joining conversations, responding quickly to feedback, and listening to social media conversations, you can create a community of loyal followers that will help promote your business.
Make 2023 your year to measure and improve
As we move into 2023, use the social media benchmarks provided as a guideline for measuring success in social media engagement efforts. With these tips and metrics in mind, you’ll be well on your way to creating an effective social media strategy that drives results.
Interested to learn more?
We can recommend social listening software, and provide social media engagement, including commenting, responding, DMing, and working with influencers. Get in touch today at hello@treatmarketing.co.uk or give us a call at 01803 220369.
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