WGSN and Coloro have done it again, unveiling the defining hue for 2026—Transformative Teal. This captivating blend of blue and green is set to revolutionise the design world, symbolising nature's diversity and fostering a sense of innovation.
If you own a business, are involved with trends, or simply enthusiastic about colour and how they impact the world, understanding the significance of this colour is essential. Let’s explore why Transformative Teal is poised to be the "it" colour for 2026, its relevance, and how you can seamlessly integrate it into your brand.
About Coloro and WGSN
The visionaries behind colour excellence
Every year, Coloro, renowned for its expertise in colour excellence, collaborates with WGSN, a global leader in trend forecasting. Together, they shape the future of design by analysing social, economic, and cultural influences. Their collaborative efforts ensure that brands can stay ahead of consumer preferences and market trends.
Setting the colour standards
Every year, Coloro and WGSN identify a Colour of the Year that encapsulates this zeitgeist. Their rigorous process involves extensive research, data analysis, and creative insight.
Why Transformative Teal?
In 2026, Transformative Teal has been selected as the Colour of the Year. This decision is not just about aesthetics; it's a reflection of the broader societal shifts towards ecological responsibility and sustainability. Transformative Teal embodies these values, making it a relevant and impactful choice for brands.
About Transformative Teal
The shade of change
Transformative Teal is a harmonious blend of blue and green. This fluid fusion captures the essence of nature's diversity, symbolising both tranquillity and vitality. It evokes a sense of calmness while encouraging innovation and adaptability.
Symbolism and significance
In a world grappling with complex climate challenges, Transformative Teal represents resilience and renewal. Its regenerative qualities make it a perfect symbol for change and redirection, encouraging individuals and brands to adapt and thrive.
Consumer appeal
The demand for Transformative Teal is already evident. Recent Google Trends data shows a 9% year-on-year increase in searches for teal. Consumers are drawn to its soothing yet invigorating nature, making it a highly desirable colour in various markets.
Why are trending colours important?
The power of colour
WGSN's research indicates that 98% of consumers consider colour when making purchasing decisions. Colour plays a fundamental role in brand identity and product appeal. The right colour can evoke emotions, create connections, and drive sales.
Staying relevant
In an era of rapid change and short attention spans, trending colours help brands stay relevant. Incorporating the Colour of the Year 2026 ensures that your brand resonates with current consumer preferences, setting you apart from the competition.
Using trending colours in your brand
Enhancing brand recognition
Trending colour can greatly enhance your brand recognition. When a business aligns its visual identity with a popular colour, it taps into the collective consciousness of consumers, making its offerings more memorable. This alignment can lead to increased visibility in a crowded marketplace, helping brands stand out and remain top-of-mind for potential customers.
Creating emotional connections
Colours evoke emotions and can influence consumer behaviour. By integrating trending colours like Transformative Teal into their branding and products, businesses can forge stronger emotional connections with their audience. This emotional resonance can translate into loyalty and preference, encouraging consumers to choose their brand over competitors.
Driving market trends
Brands that embrace trending colours often position themselves as leaders in innovation. By adopting forward-thinking colour choices, businesses can set new market trends rather than merely following them. This proactive approach can attract attention from both consumers and industry peers, solidifying a brand's position as a go-to authority in its field.
Practical tips for designers
Designers can experiment with different combinations of Transformative Teal. Pair it with neutral tones for a sophisticated look or vibrant colours for a bold statement. Its versatility allows for endless creative possibilities.
Join me at the upcoming LinkedIn event
On the 12th of September, Coloro+WGSN are hosting an exclusive event to announce Transformative Teal and explore its applications. Join us to gain deeper insights, and discover how this colour can transform your brand. Don’t miss out on this opportunity to be at the forefront of design innovation.
Feel inspired and eager to learn more about Colours of the Year?
Treat is one of the authorities on applying the Colour of the Year to your brand, and using colour to the greatest effect. Check out our guides on 2024 and 2025 colours below.
Stay tuned for more
Stay tuned for updates, tips, and exclusive content on how to make the most of Transformative Teal and the Pantone Colour of the Year 2026 when it is announced.
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