A compelling online presence is crucial for any digital marketing campaign. The first step is often a dedicated website or landing page that acts as the online home for your campaign. This was the case for Holly, the Christmas Octopus, whose vibrant and interactive website became her virtual home.
The story of Holly’s landing page
Building Holly's online home required planning, creative design, and strategic development. Our team wanted to create a platform that not only told Holly's story but also engaged users and encouraged them to participate in the campaign. After several brainstorming sessions, we decided on a design that represented Holly's character - fun, festive, and friendly.
Key features
Holly's page was designed to be fun and interactive. We incorporated elements such as a pop-up page introducing Holly's backstory, a countdown timer to Christmas, and a map showing Holly's location on the Bay of Lights Illumination Trail.
Results from Holly's Online Home
The landing page is a resounding success. We have seen a significant increase in traffic, with a large portion of visitors spending time exploring the site.
How to Implement This Tactic
Creating a dedicated landing page for your campaign can significantly boost its visibility and engagement. Start with a clear vision of what you want your website to achieve. This could range from telling your campaign's story, collecting email sign-ups, or providing updates. Once you have your objectives, work with a skilled web designer to bring your vision to life.
Our Top Tips for Building an Online Home
User-Friendly Design: Ensure your website is easy to navigate. An intuitive design will encourage users to explore your site further.
Engaging Content: Incorporate interactive elements to keep your audience engaged.
Consistent Branding: Make sure your website aligns with your campaign’s branding. Consistency in color schemes, fonts, and tone of voice can enhance brand recognition.
Optimise for Mobile Devices: With the majority of users accessing websites on their smartphones, ensure your website is mobile-friendly.
Key Takeaways
Building an online home for your campaign can significantly enhance its visibility and engagement. By focusing on user-friendly design, engaging content, and consistent branding, you can create a website that not only tells your campaign's story but also drives your audience to action.
Interested to learn more?
Visit Holly's landing page and explore our playbook to maximise your Christmas lights sponsorships.
