Every year, colour enthusiasts eagerly await the announcement of the Colour of the Year from Pantone and WGSN. These colour forecasts don’t just set the tone for fashion, interiors, and design—they also reflect cultural movements and our shared emotional pulse.
This year, the spotlight is on Pantone’s Mocha Mousse (17-1230), a rich and indulgent brown, and WGSN’s Future Dusk, a moody blue-purple that exudes mystery and escapism.
Together, these shades invite us to slow down, reflect, and embrace the elegance of the natural world while imagining a more hopeful, forward-thinking future.
What Makes Mocha Mousse So Special?
Pantone’s Mocha Mousse is more than a colour; it’s an experience. This warm and earthy brown evokes the richness of coffee, chocolate, and the comfort of home. It signals a shift toward grounding and mindful indulgence, offering a soothing retreat from the noise of modern life.
Where You’ll See Mocha Mousse
Fashion
Mocha Mousse is dominating the runway, appearing in tactile fabrics like suede and leather. Designers are pairing it with soft neutrals for understated elegance and metallics for a modern twist.
Interiors
As people seek solace in their spaces, Mocha Mousse is becoming a key shade for cozy living rooms, dining areas, and even kitchens. It pairs beautifully with natural wood tones and muted greens for a biophilic aesthetic.
Branding & Packaging
Brands looking to exude warmth and sophistication are embracing this shade in packaging designs for chocolates, skincare, and luxury goods.
Future Dusk: The Shade of Imagination
WGSN + Coloro predicted Future Dusk as the Colour of the Year 2025, offering a striking contrast to the earthiness of Mocha Mousse. This deep, dreamy blue-purple represents innovation, creativity, and the allure of the unknown. It’s a colour that speaks to our collective desire for escapism while encouraging us to dream bigger and think beyond the present.
How Future Dusk Is Inspiring Design
Fashion
Future Dusk is gracing evening wear collections and accessories, adding drama and intrigue. Paired with metallic accents, it creates a futuristic vibe, while softer pairings with pastel hues offer a romantic edge.
Technology & Automotive
As a forward-thinking shade, Future Dusk is appearing in tech gadgets, car interiors, and branding for innovative industries.
Wellness Spaces
Its calming yet mysterious nature makes it ideal for spas, yoga studios, and home sanctuaries, evoking tranquility and introspection.
The Perfect Pair: Mocha Mousse & Future Dusk
Individually, Mocha Mousse and Future Dusk are captivating. Together, they create a palette that feels both grounding and aspirational. The warm brown of Mocha Mousse anchors the cool, enigmatic tones of Future Dusk, offering a perfect balance of comfort and curiosity.
How to Use These Colours Together
In Branding
Use Mocha Mousse as the primary tone to convey reliability and Future Dusk for accents that suggest innovation.
In Interiors
Pair Mocha Mousse walls with Future Dusk furnishings for a sophisticated, layered look.
In Fashion
Combine these shades in textiles or accessories for a contemporary yet timeless outfit.
Why 2025 Needs These Colours
This year’s choices reflect a world seeking both familiarity and progress. Mocha Mousse appeals to our desire for comfort and security, while Future Dusk inspires us to explore new horizons. Together, they represent a balance of stability and imagination—two things we all need in 2025.
Incorporate 2025’s WGSN and Pantone Colour of the Year into Your Brand
At Treat Marketing, we understand the power of colour in creating memorable brand experiences. Whether you’re updating your visual identity, launching a product, or designing a new space, the 2025 Colours of the Year offer endless possibilities.
Let us help you bring the elegance of Mocha Mousse and the intrigue of Future Dusk into your marketing strategy. Contact us today to find out how we can make your brand stand out with these on-trend hues.
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