Overview
The Interactive Park Map at Haytor View transformed the way potential buyers explored available plots. This dynamic tool provided real-time updates and immersive visuals, streamlining the decision-making process for buyers.
Challenge
Haytor View faced challenges in showcasing available plots and their features effectively. Traditional printed maps were static and often became outdated, leading to confusion and slower sales cycles.
Solution
Our developers designed an interactive digital map, integrated with Google Maps, allowing buyers to:
View available plots with real-time updates on pricing and availability.
Explore plot-specific details, including size, and orientation.
Zoom out to Google Maps seamlessly, to find the location in the context of place and local amenities using Google Map features.
Implementation
The map was integrated into the Haytor View website with a user-friendly design optimised for desktop and mobile devices. It included clickable plot markers, detailed descriptions, and visually appealing layouts.
Results
Improved efficiency: Developers reported a 50% reduction in buyer inquiries about basic plot details, freeing up sales teams to focus on closing deals.
Higher engagement: The map received over 34,000 unique visits in its first six months, with a dwell time of over 1 minute, and 5 views per user.
Effective high-level funnel: This unique map is the second most popular page on the website and feeds a long customer journey, Users go on to explore the homes, the location and the lifestyle at Haytor View.
Key takeaway
The Interactive Park Map showcased the value of real-time, visual tools in enhancing buyer experiences and streamlining developer operations. This innovation is now a model for future park home property developments.
Interested to learn more?
Get in touch to see how we can bring technical solutions like this to your website. Simply call 01803 220369.
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