TikTok is a powerful tool for businesses. It has the ability to reach a large audience with minimal effort. However, success on TikTok is not guaranteed. In order to achieve viral success on TikTok, you need to create engaging content that will resonate with users. Here are ten tips to help you create viral content on TikTok.
Keep it short and sweet
TikTok is fast-moving and entertaining, so you need to grab a viewer's attention quickly and keep them engaged for the duration of your video. The sweet spot is between 15 and 60 seconds. Any longer and you run the risk of losing people's interest.
Be creative
There are millions of videos on TikTok, so you need to make sure your videos stand out from the crowd. Be creative with your concepts and execution. Think outside the box and don't be afraid to take risks.
Be relatable
One of the things that makes TikTok so special is the personal connection users feel with the creators they follow. Be personable in your videos and try to build a rapport with your audience. This authentic approach will make your viewers more likely to engage with your content and even share it with their friends.
Use trending sounds and hashtags
Hashtags are how people find videos on TikTok, so it's important to use them wisely. Search for popular hashtags that are relevant to your video and include them in your caption. You can also use trending sounds in your videos to make them more discoverable by other users.
Film in vertical format
All videos on TikTok are filmed in vertical format, so you should do the same when filming your own videos. This ensures that your video takes up the entire screen when someone is watching it, making it more visually appealing. Repurpose your vertical videos to formats like Facebook Reels, Instagram Reels and YouTube Shorts.
Underutilised features
TikTok has a lot of great features that are underutilised by brands and businesses. One example is duets. Duets allow you to film a video alongside another video. This is a great way to collaborate with other creators and get your content in front of new audiences. Another feature to explore is TikTok Live (when you achieve over 1000 followers).
Know your audience
It's important that you know who your target audience is before creating any content. Consider what age group you're trying to reach, what interests them, and what type of content they would want to see from you. Once you know this, you can start creating content that appeals directly to them.
Use calls to action (CTA)
Calls to action are essential if you want people to take specific actions after watching your videos, such as visiting your website, signing up for your email list, or downloading your app. Calls to action should be short, sweet, and direct. For example, "Check out our website for more information " or "Download our app now".
Collaborate with other creators
Collaborating with other creators is a great way to raise awareness for both of your brands. Asking a creator with a larger following to feature you in one of their videos exposes your brand to an entirely new audience. You can also collaborate with other businesses in order to get your product in front of a new group of potential customers. Just make sure to choose a business that is relevant to your brand and has a core audience that overlaps with yours.
Use analytics
Using analytics is essential if you want to see what works and what doesn't. It can be difficult to parse through all the data available, but there are some key metrics to focus on. These include watch time, Total number of views, Percentage of completion rate, Number of shares, and most importantly conversion rate. If you can increase your conversion rate (the number of times people take action after watching your video) then you know you're on the right track.
Check out our Ultimate Guide to TikTok for Business
Creating viral content on TikTok is not easy, but it is possible if you follow these ten tips. Keep your videos short, creative, personable, and use trending sounds and hashtags judiciously. You should also utilise underutilised features like duets, and always keep your target audience in mind when creating content decisions.
These are some tips to get you started. There is no recipe virality, but if you keep these 10 tips in mind when creating content, then you greatly increase your chances of success on TikTok.
Interested to learn more?
We offer TikTok set up, content creation, and advertising support. Get in touch at hello@treattorbay.co.uk or give us a call at 07513472371. (Or you can DM us on TikTok!)
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